Video Production Terms to Know Part 1

Welcome back! We are here today to talk more about Raleigh video production terms so that you can get familiar with the lingo that might be used while working with TigerHive Creative Group to make your next marketing video!

Raleigh Video Production Terms

  • Zoom shot – makes the subject larger or smaller within the frame simply by shifting the lens elements inside to change focal lengths. This magnifies the view of the subject while the camera itself remains stationary.
  • Zoom lens – a lens with a ring that allows for zooming in and out between a range of focal lengths within the single lens. For more information, check out our lesson An Introduction to Lenses.
  • Wide angle – a lens that uses a grouping of glass to enable a shorter focal length than the physical body of the lens would normally permit. In doing so, the wide angle lens can capture more of a subject from an equal distance when compared to a normal lens of the same size.
  • White balance – the process of capturing the correct colors for the type of available light. Think of it as making sure the color white is always white, and doesn’t have blue or red tints. Many cameras come with a white balance menu, as well as an auto white balance feature.
  • Viewfinder – the part of the camera you look through to see the image from your lens’s field of view.
  • Video Blogs – blogging through the format of video.
  • VGA – a type of analog connector found on older flat-panel TVs and computers. VGA connectors and plugs are commonly colored blue.
  • Tungsten – lights that emit light using a filament of tungsten wire, and are larger versions of the everyday lighting found in your home. Tungsten light has a color temperature of 3200K.
  • Tracking – (or dolly) shot physically advances or changes the position of the camera relative to the subject, changing the spatial relations between a subject and its surroundings. These shots are often captured using a dolly or slider.
  • Timelapse – a technique where each frame in a video is captured at a much slower rate than normal. When played back at normal speed, time appears to go by faster. This can also be achieved by fast forwarding or increasing the speed of your video in an editing program.
  • Tilts – fixed up and down, or vertical, movements made with the camera.

For more Raleigh video production terms, visit back with our next blog post, soon!

It’s important to remember how influential video is in today’s time. Everyone wants to watch a video. Whether it’s informational, entertaining, or educational, video is the way of the world. Don’t let your competitor beat you time and time again, because your business isn’t taking advantage of the power of video. Contact our Raleigh video production team at TigerHive Creative Group, soon! We can get started planning your marketing video to help push product and service sales!

If you missed our previous blog posts containing more Raleigh video production terms, visit with them, below:

Video Production Terms Part 1

Video Production Terms Part 2

Video Production Terms Part 3

Video Production Terms Part 4

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