TV Data Trends
Are you interested in learning about TV commercial production or video production in Raleigh NC? If so, you’ll find the following information useful.
There are trends in TV commercials, just as there are in other types of industries like building, remodeling, designing and more. You’ll be interested to learn about the following information, below!
According to a study done by Nielson and marketingcharts.com:
- Traditional TV viewing declined on a year-over-year basis in Q2 for each of the age brackets identified save for the 65+ group. The 65+ group has only recorded two quarters (in Q4 2014 and Q1 2015) of declines in traditional TV viewing over the past 4-and-a-half years.
- Of the last 18 quarterly reports issued by Nielsen, teens only watched more TV than 18-24-year-olds during 4. Each of those had been a third quarter – Q3 2014, Q3 2012, and Q3 2011 – until this past quarter, when teens edged 18-24-year-olds in overall viewing by about one minute per day.
- Live TV consumption by adults averaged 4 hours and 11 minutes per day in Q2, down from 4 hours and 19 minutes per day during Q2 2014 and 4 hours and 29 minutes per day in Q2 2013.
- Looking at users of each medium, smartphone users in the 18-24 bracket spent more time using apps and the web on their devices than radio listeners of that age group spent listening to AM/FM radio. See here and here for more on app use.
- Examining results by ethnicity and race, the report shows that adult African-American viewers continued to consume the most TV on a monthly basis in Q2, more than double the amount of time spent by adult Asian viewers, who spent the least amount of time watching TV (218:43 vs. 89:41).
- Overall time spent watching TV in TV households was 138 hours and 50 minutes per month, down by less than 4 hours per month from the year-earlier period.
TigerHive Creative Group | TV Commercial Production Raleigh NC
TV commercial production in Raleigh NC, along with video marketing is becoming more and more popular, as well as, more beneficial for businesses to take advantage of! The statistics don’t lie! We hope you enjoy reading our blogs with explanations on how/why video marketing can immensely help your business’s marketing efforts! For more info visit back with us, soon! Also, if you’re interested in getting started with your very own marketing video, be sure to contact us to schedule a consultation!
Need more information about video production in Raleigh NC? TigerHive Creative Group also specializes in creating effective video marketing for those that need a change to their marketing plan. Our talented team is dedicated to realizing the vision you have for your video and delivering the highest quality video production within your budget. Contact TigerHive Creative Group, to get started with your personalized, results-driven video solutions for your business.