Who Are You Talking To?

Raleigh Video Production: Who Are You Talking To?

One of the most essential elements of a successful video happens to deal with a question that all video production teams in Raleigh ask, “Who are you talking to?”  It’s imperative that you identify your target audience early on in script writing and Raleigh video production.  Whether you’re making an informational video, testimonial video, or marketing video, knowing “the who” is key.

Knowing who your audience is can help you achieve a great deal while making the video, and it can also help the video gain popularity. One of the best ways to make sure you “talk to the right people” when making a video, is to stop and think about the product or service you are selling. Ask yourself if your video identifies with the any of the following:

  • Internally-driven
  • Public-facing
  • General public
  • Technological
  • Informative
  • Demonstrative

Knowing what type of Raleigh video production will be taking place helps narrow down the questions that should be asked/answered during the video. It’ll also help you answer the initial question, “Who are you talking to?”

A technology or research based video should cater to viewers that are already experienced in the field or to those that you’re trying to interest in learning more about the field. Most often, these videos need no introduction. You can jump right into the technical information.

If your audience is the general population, you’ll be using more basic information. Highlighting the introduction of your product or service should be the main goal in the beginning. It’s likely that your audience isn’t familiar with your product or service at all, and that’s the reason they’re watching your video.

For more help determining who you’re talking to when creating a video for your business, be sure to visit back with TigerHive Creative Group, Raleigh video production company, soon! We will have a few more tips to help you make the best marketing or informative video to help improve your business!

Also, if you’re ready to jump in and start production, feel free to contact our Raleigh video production team, today! We can help you get your new marketing plan up and going by storming the online world with fun and informative marketing videos for your business!

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