Why Are People Watching So Many Videos?

Raleigh Video Production: Are You Watching Online Videos to Learn More About a Service or Product?

It’s no secret how we feel about the magic of Raleigh video production and marketing videos used as a way to improve your business and gain new customers. Those that aren’t using video marketing are missing out on a huge opportunity.

In our previous posts we’ve shared many statistics that show just how many people are watching videos each day. Though that alone is a great reason to take advantage of video marketing, it’s the reasons WHY those people watch the videos that are most important.

When using a Raleigh video production to market a business, a door opens. That door creates a chance to engage busy individuals who spend their spare time surfing the Internet and social media, instead of shopping around in malls or retail stores. Those people are the same ones that refuse to pick up the yellow pages to find a great car dealership in the area or a new family dentist.

Marketing videos specifically target people who are looking for services, but haven’t actually reached out to make an appointment or purchase that item they need or want.

Watching a video is much easier than researching and searching the Internet for business, in hopes of finding one you might be interested in using.

As a business owner, you might be asking the question, “What’s the payoff for online marketing video?” The short answer: 80%.

According to the Online Publishers Association, 80% of Internet users recall watching a video ad on a website they visited in the past 30 days. Of that 80%, 46% took action after viewing the ad.

  • 26% looked for more information about the subject of the video
  • 22% visited the website named in the ad
  • 15% visited the company represented in the video ad
  • 12% purchased the specific product featured in the ad

“64% of website visitors are there to buy a product only after watching a video about the product. In addition, visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos,” comScore.com says.

Online Video Marketing Is Not Just for Retailers

A real estate group reports that real estate listings with videos receive 403% more inquiries than those without videos. In other words, real estate ads with videos generate quadruple the leads of those without videos.

Are you beginning to understand the importance of taking advantage of marketing videos? We hope so! Whether you’re selling a house, retail items, or offering a service we believe that our Raleigh video production team can help you gain customers! TigerHive Creative Group wants to help your business grow to unimaginable lengths! Contact us for more information!

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