Effective Video Marketing for Your Business

Video Production Raleigh NC: How to Ensure Your Marketing Video is Effective

Effective video marketing must be appealing right from the beginning. Otherwise, it’s likely that your video will never keep a single viewer that sticks it out to the end. While it’s a given that the videos should be interesting and intriguing, it’s often not so obvious to pinpoint what caused your video to derail. Thankfully, there are a great deal of expert teams of video production in Raleigh NC, video analytics and statistics to help make your video more effective.

Below, you’ll find 4 numbers that are the most important numbers in video production. These numbers pinpoint exactly what it takes to make an effective marketing video for your business. According to videobrewery.com:

Video Production Raleigh NC | Effective Video Marketing

10 seconds – That’s how long you have to grab the attention of viewers in a video marketing clip. According to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer. You’ll lose about 1/3 of your viewers by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes.

5 minutes – While desktop viewers tend to stick with videos for 2 minutes or less, mobile users seem to have a longer attention span. iPhone users tend to watch for about 2.4 minutes. Android users give a video three minutes to engage them and Symbian users stick around for just over 4 minutes. iPad users have the longest attention spans of all, sticking with a web video for an average of 5 minutes.

16% – That’s the percentage of YouTube videos that are embedded, linked or shared on Tuesdays between 11 a.m. and 1 p.m., according to Sysomos.

15 seconds – According to research conducted by Jun Group (2011), videos that are 15 seconds or shorter are shared 37 percent more often than those that last between 30 seconds and 1 minute. If you make your video longer, that stat goes down. These are only shared 18% more often than videos of longer than 1 minute.

Thorough video analytics will tell you who’s watching your video, how long they stay interested, and at exactly what part of the video they clicked away. That information is a great way to improve your business’s message and put forth a clearer objective.

If you haven’t started taking advantage of video production for your business yet, it’s time to jump in, head first! Contact TigerHive Creative Group, video production in Raleigh NC to find out more about how you can get started gaining more profit for your business via video marketing!

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