More Things to Consider When Designing a Logo

It’s important for your brand to stand out from the rest when owning a business. It’s the best way to gain new customers and attract positive publicity. A quality, eye-catching logo with a great graphic design in Raleigh NC is key for your brand’s image. A logo is, of course, only one element of your brand, but it’s usually the first thing a customer sees. That’s why it’s important to make sure your logo is the best it possibly can be. Below, you’ll find a few more things to consider when designing your business’s logo.

Things to Consider | Graphic Designer in Raleigh NC

Don’t Go Overboard: Shadowing, embossing and gradient tint can make your logo look great on paper. The problem is, those types of graphic designs are hard to reproduce on other types of material. A simple graphic design will make your logo look great no matter what it’s printed on and it will also guarantee an easy reproduction!

Don’t Settle: According to, “Using your company’s initials is most people’s first reaction. You may have an emotional attachment to your company’s name or your family’s initials, but just because they resonate with you does not mean it will with your target audience. Initials are easy, monogramming can be appealing, but you need to step out of your comfort zone and play around with the other end of the spectrum before you settle for the obvious. Even if your company is based on generations of ingenuity that was passed down, there are still abstract ways to symbolize that tradition beyond letters.”

If you missed our previous post offering more tips to help you design the perfect logo, be sure to visit back with that blog, below:

  • What to Consider When Designing a Logo

Business logos are an important part of your overall business presence. It can help your success or lower it, if the logo isn’t eye-catching or interesting. Thankfully, there are a few things you can do to ensure your logo is perfect for your business. If you’d like to work with our expert graphic designer in Raleigh, to help design the best logo for your business, contact TigerHive Creative Group, soon!

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