What to Consider When Designing a Logo

According to nytime.com, “A brand is a company’s face to the world. It is the company’s name, how that name is visually expressed through a logo, and how that name and logo are extended throughout an organization’s communications. A brand is also how the company is perceived by its customers – the associations and inherent value they place on your business.”

Have you ever considered what your logo is or isn’t doing for your business? Have you wondered if it’s time to revamp the design? When considering a logo design, it’s important to remember everything that quote encompasses. Our Raleigh graphic design team is here to help you focus on the right factors when designing your logo.

Raleigh Graphic Design

Be Original: It’s important to work with a Raleigh graphic design team, to come up with a logo that’s all your own. Of course, your competitors might be successful and you want to mimic their efforts, but being original is key in branding. Originality gets noticed. Do take a look at the competition and see how they’re branding, but don’t copy it. Do what works for your business, not someone else’s. Design a logo that will grab the interest of customers without copying an existing one.

Sizing: While having a logo designed for your business, it’s important to keep in mind one thing; your logo might be reproduced in many different sizes throughout its lifecycle. Choosing to design a logo that only looks great on a business card won’t help you when you need to blow it up for a flier or poster. The same goes for the opposite. Many businesses have a logo designed that’s large enough to fit on a billboard or sign for the front of the building but never consider that they might need it on a business card or letterhead. Create a logo that looks great both small and large. Having a design that’s scalable is key!

Time Investment: Most business owners will work with a graphic designer to help them design the perfect logo. Even if you choose to design it yourself, it’s important to plan early and thoroughly. It’s also important to take the time needed to design the best logo possible. It might take 2 weeks, 3 months, or 6 months. Whatever time it takes, consider that an investment to your business.

If you are ready to update your logo, contact our Raleigh graphic design company, soon! We guarantee to boost your sales and grow your business to new levels with a logo that engages and excites! Our professional graphic design team specializes in creating effective logos and other graphics for those that need a change to their business brand and want something more.

TigerHive Creative Group | Raleigh Graphic Design

Our talented team is dedicated to realizing the vision you have for your business and offers the highest quality Raleigh graphic design within your budget. Contact TigerHive Creative Group to get started with your personalized, results-driven solutions for your business.

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