More Statistics for Video Production

Welcome back. We are here again, to talk more about how important video marketing is. You’ll find below, a list of statistics that will help you better understand how important it is to incorporating this strategy into your current marketing plan.

Statistics | Event Video Production in Raleigh NC

  • A quarter of higher education institutions use video as part of their admissions process (Source: The State of Video in Education 2015 – A Kaltura Report )
  • Almost 1/3 of brands digital video budgets are being dedicated to branded video (Source: AoL Platforms 2015 US State of the Video Industry Report)
  • By 2019 it is predicated it would take someone 5 million years to watch the amount of video that will cross global IP networks in a single month (Source: Cisco Visual Networking Index: Forecast and Methodology, 2014)
  • Consumer usage of View on Demand (VoD) is expected to double by 2019. (Source: Cisco Visual Networking Index: Forecast and Methodology, 2014)
  • Consumers give up on an online video if it doesn’t load in two seconds (University of Massachusetts Amherst and Akamai Technologies)
  • Every day 100 million internet users watch an online video (Digital Sherpa)
  • Half of advertisers are moving budget from TV to digital video (Source: AoL Platforms 2015 US State of the Video Industry Report)
  • Internet video to TV is predicted to increase 4x from 2014 to 2019 (Source: Cisco Visual Networking Index: Forecast and Methodology, 2014)
  • Mobile video ads that include social media buttons drive 36% higher engagement (Rhythm NewMedia)
  • More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos (YouTube)
  • More video content is uploaded in 30 days than all three major U.S. TV networks combined have created in 30 years (Digital Sherpa)
  • Online video now accounts for 50% of all mobile traffic (Bytemobile Mobile Analytics Report)
  • Online video production will account for more than one-third of all online advertising spending within the next five years (Borrell Associates)
  • Online video traffic will be 55% of all consumer Internet traffic in 2016 (Cisco)
  • Online video users are expected to double to 1.5 billion in 2016 (Cisco)
  • Online video viewing on mobile devices is expected to take over desktop viewing by Q4 2015 (Source: Adobe Digital Index (ADI) Inaugural Video Benchmark Report)
  • Spending on mobile video has increased 18% since 2014 (Source: AoL Platforms 2015 US State of the Video Industry Report)
  • The top five industries for using video are software, marketing, healthcare, non-profit and education (Source: Crayon State of Video Report)
  • Users sharing video on retail and brand sites chose Facebook 46% of the time, email 40%, and Twitter 14% (Invodo)

We hope this helps you make the decision to take advantage of event video production in Raleigh NC and video marketing! Missed our previous blog post? Visit it, here!

TigerHive Creative Group | Event Video Production Raleigh

To learn more about event video production in Raleigh  and our team at TigerHive Creative Group, contact us soon! We can get started planning your marketing video to help push product and service sales. If you are interested in getting started with your very own marketing video, be sure to contact us to schedule a consultation. TigerHive Creative Group is here to work with you to make a video that is engaging and compelling.

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