Important Video Production Terms

We are back with Raleigh video production terms you can familiarize yourself with. When you work with a team to shoot your marketing video, you’ll understand what is being said with help from the following information!

Raleigh Video Production Terms

  • XLR: One of several varieties of sound connectors having three or more conductors plus an outer shell which shields the connectors and locks the connectors into place. (Sound)
  • Wrap: The span of the tape path along which the tape and head are in contact. (Audio/Video) More often, this refers to securing equipment at the end of the day or when work is completed at a particular set or location.
  • Widescreen: A general term for film presentation in which a film is shown in an aspect ratio of greater than 1.33 to 1. In today’s terms, this now means in an aspect ratio of greater than 1.85 to 1.
  • Raleigh Video Production: the process of creating video by capturing moving images (videography), and creating combinations and reductions of parts of this video in live production and post-production.
  • Sound Effect: A recorded or electronically produced sound that matches the visual action taking place onscreen.
  • Sound Designer: A film sound specialist responsible for the development and augmentation of all soundtrack material, or a significant portion thereof, and is ultimately in charge of the entire sound production.
  • Set Up: Each discrete position of the camera, excluding those in which a dolly or crane is used to move the camera during filming. (Production)
  • Senior: A 5K fresnel lighting unit. (Lighting)
  • Score: The original-music composition for a motion picture or television production which is generally recorded after the picture has been edited.
  • Post-Production: The period in a project’s development that takes place after the picture is delivered, or “after the production.”
  • Pan: A horizontal movement of a camera on a fixed axis.
  • NTSC: National Television Standards Committee. The organization that sets the American broadcast and videotape format standards for the FCC. Color television is currently set at 525 lines per frame.
  • Montage: The assembly of shots and the portrayal of action or ideas through the use of many short shots. (Film Editing)
  • Key Light: The main light on a subject.
  • Kelvin: the unit of measurement used for absolute temperatures and color temperatures.
  • Junior: A 2K fresnel light unit. It may also mean any 1 1/8 inch spud or mounting pin or any 1 1/8 inch female receiver. (Grip)
  • Jump-Cut: An editorial device where the action is noticeably advanced in time, either accidentally or for the purpose of creating an effect on the viewer. (Film Editing)
  • Jib Arm: A mechanical are which is supported on a dolly, tripod, or other device, which is counterweighted to hold a camera for an increased range of motion. (Production)
  • Iris: A variable aperture that controls exposure or the amount of light which is released from a lighting unit. (Camera/Lighting)
  • HMI: An enclosed, AC mercury arc lamp. (Lighting)
  • Gigabyte: A unit for measuring computer memory capacity, equivalent to 1,000 megabytes.
  • Gaff Tape: similar to duct tape to tape down cables on set.

For more Raleigh video production terms, visit back with our next blog post, soon!

It’s important to remember how influential video is in today’s time. Everyone wants to watch a video. Whether it’s informational, entertaining, or educational, video is the way of the world. Don’t let your competitor beat you time and time again, because your business isn’t taking advantage of the power of video. Contact our Raleigh video production team at TigerHive Creative Group, soon! We can get started planning your marketing video to help push product and service sales!

If you are interested in getting started with your very own marketing video, be sure to contact us to schedule a consultation! TigerHive Creative Group is here to work with you to make a video that is engaging and compelling!

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