More Graphic Design Terms

More Graphic Design Terms in Raleigh NC!

• Luminosity – The brightness of an area arranged by the amount of light it reflects or diffuses.
• Low-Resolution Image – A low-quality scan made from a photograph or the like.
• Lower Case – The smaller form of letter used in type.
• Lossy – A form of data compression where detail is deleted as the file size is decreased. JPEG is an example of a lossy compression method.
• Lossless – Refers to a form of data compression where the detail is maintained and no data is lost after file downsizing. The lossless compression method is often used in TIFF and GIF formats.
• Letterpress – A technique of printing where movable type is inked and then pressed against paper to create an impression. Also called block printing.
• Legend – A table inside a project that lists vital illustrations or instructions; footnote that helps users better understand information.
• Leaf – One piece of paper in a publication.
• Leading – Refers to the amount of added vertical spacing between lines of text.
• Layers – A tool within graphic software that permits the user to gather, organize, and re-edit their artwork.
• Keyline – A keyline is another name for a rule, line, or even a frame border. Keyline options can be set through design software applications to adjust the width, to be solid or dotted, or to show different patterns.
• Keyframe – Any frame in which a specific aspect of an item (its size, location, color, etc.) is specifically defined.
• Kerning – Modifying the horizontal space between letters.
• Duotone – A method of printing an image using two colors, usually black and a spot color.
• Dummy – A prototype or mock-up of a book, page, or any project designed to resemble and serve as a substitute for the real thing.
• Drop Shadow – Is a visual effect added to an image to give the impression the image is raised above the background by duplicating the shadow.
• DPI (Dots Per Inch) – A term to describe the measure of sharpness within an image.
• Double Page Spread – A double page spread is a layout that extends across two pages.
• Dot Gain – When the ink hits the paper, it is absorbed and it somewhat spreads out.
• Dodge – This is when you lighten or reduce part of an image by shading.
• Dingbat – An ornament used in typesetting to add space around an image or a symbol.
• Die Cut – A die that cut shapes or holes in different materials to make the design stand out.
• Descender – The part of a lowercase letter that stretches below the body.

It’s important to remember what great graphic design in Raleigh NC can do for your business. It can help build a lasting brand, attract new customers and offer a wordless description of your business, the quality services or products you offers, as well as, offers the customer something to remember you by for years to come.

If you’re ready to revamp your graphic design in Raleigh NC, contact our team at TigerHive Creative Group. We have the best graphic designer in the area and promise to create quality, eye-catching graphics that leave a lasting impression on your potential and existing customers!