The Who, What and How of Marketing Videos

Raleigh Video Production is Taking the Marketing World By Storm!

Did you know…

  • Internet video traffic will be 69% of all consumer Internet traffic in 2017
  • More than 1 billion users watch 6 billion hours of video per month on YouTube
  • US digital video ad spending will nearly double in only 3 years, climbing to $8.04 billion in 2016

Raleigh Video Production | Who’s Watching

  • Of all Internet users who watch video online 65% are men and 57% are women
  • Seventy-eight percent of internet video watchers are between the ages of 18 and 29 while 66% fall into the 30 to 49 age bracket.  A lower percentage (45%) of online video watchers are over the age of 50.
  • The highest percentage (71%) of those watching videos over the internet make over $75,0000 per year. 65% of the viewers make between $50,000 and $70,000 per year. 53% of all Internet users who watch video online make $50,000 or less.

Raleigh Video Production | How Video Works

Video Attracts & Converts

Video attracts 3x as many monthly visitors, doubles their time on site and increases organic traffic from search engines by 157%.

Video Retains Website Visitors – The average website visitor spends 88% more time on a website that contains video.

Video Informs – 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.

Video Drives Engagement on Facebook

Posts with video are given extra weight in the algorithms. They have higher engagement rates than posts with just plain text or links. The combination of videos and photos are the key to super exposure!

Where is it Working?

  • Videos in press releases mean more views.
  • Each element of a multimedia release is distributed separately and can attract its own audience – Videos are distributed to more than 70 video-specific portals.

There are so many different ways video can benefit your marketing efforts. It has become increasingly obvious videos boost online sales, brand awareness, email click-through rates, customer engagement and numerous other aspects of online marketing.

Could marketing videos be the solution to your business problems? Contact TigerHive Creative Group to find out!  We would love to bring you more ways to outshine the competition by increasing sales and internet traffic on your website! We hope to talk with you soon!

You might be interested in