What are B2B Websites? Website Design Ideas for B2Bs.
A business-to-business website, often called a B2B website, is a site that is designed for the sole purpose of selling products and services to businesses. B2B websites are not for retail consumers. So how exactly do I design a B2B site? For website design ideas, follow on. This message is brought to you by TigerHive Creative Group, a website design company in Raleigh, NC.
Any business that sells their products or offers services only to other businesses would benefit from a B2B website. Usually the products or services sold only appeal to businesses. Retail consumers wouldn’t have much use for them. In addition, most B2B companies have medium-to-long selling cycles. They also have a sales team that works with a customer to assist during the sale. This is why website design differs so much from the almost instantaneous purchase cycle in the consumer space.
Key Elements of a B2B Website
According to dmzinteractive.com, “Customers typically first engage with a B2B website by finding the website through a search engine. It is therefore critical that the website is optimized for search engines. This involves developing a keyword strategy and on-page search engine optimization (SEO) techniques. To learn more about B2B SEO, check out the DMZ Interactive B2B SEO Audit here. In addition to being optimized for SEO, best-in-breed B2B websites are built on a content management system (CMS) like Drupal or WordPress. The content management system is the glue that ties it all together. A content management system is a software application that makes it easy to publish content to the web.” To learn how to select the right CMS system for a B2B website, contact TigerHive Creative Group, a Raleigh-based website design company. We can also help you design the best B2B website for your company.
Most B2B websites are either enhanced to capture sales leads or have full e-commerce abilities to complete the sale. Sites that are enhanced for lead capture usually employ landing pages which integrate with CRM and marketing automation systems. B2B sites that have full e-commerce abilities allow customers to purchase their products and services online without the involvement of a sales team. Typically B2B e-commerce sites integrate with backend inventory, order fulfillment, and accounting systems.
If you’re a B2B company and have yet to join the virtual world, be sure to contact us at for a free consultation on your project. Or, visit our homepage at www.tigerhive.com to learn more about our graphic design, website design and video production company. We can help you review the pros and cons of your website design ideas so that we match both yours and your audience’s preferences. We also have a great team of expert graphic designers and videographers to make all your marketing dreams come true;-) Until next time…happy designing!