Video Marketing Can Benefit Your Business

Are you thinking of taking advantage of all that video marketing has to offer your business, but still unsure if it’s the right marketing tactic? Below, you’ll find several statistics that help you better understand the importance of video marketing and how well it can benefit you business!

Statistics | Video Production Raleigh 

  • 69% of the same marketers stated that video had been a good vehicle for lead generation.
  • 86% of business owners that were surveyed about their video marketing efforts stated that they’re seeing positive success from using video.
  • 86% of study participants are using some form of measurement of video marketing effectiveness.
  • Brands are seeing greatest ROI from hosting video on their own sites, and on their YouTube Channels.
  • Over a third of large brands produce more than 100 content marketing videos a year.
  • Video converts 71% better than other digital marketing such as images and text.
  • found that viewers who chose to view video converted at a 400% increase over those who didn’t. The site also credited video with decreasing returns by 25%.
  • Living Direct found that videos boosted conversion and increased time on site by 9%.
  • experienced a 44% increase in online sales conversions by using videos to showcase their products.
  • reported that visitors were 144% more likely to buy a product after seeing a video of the product than those who didn’t.
  • Zappos saw increases of 6% to 30% in sales for their products that had a video accompaniment.


TigerHive Creative Group | Video Production Raleigh

Video production in Raleigh is becoming more and more popular, as well as, more beneficial for businesses to take advantage of! The statistics don’t lie! We hope you enjoy reading our blogs with explanations on how/why video marketing can immensely help your business’s marketing efforts! For more info visit back with us, soon! Also, if you’re interested in getting started with your very own marketing video, be sure to contact us to schedule a consultation!

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