The 2 types of Graphic Design Fonts
When researching graphic design, you’ll find that there are 2 types of graphic design fonts you’re likely to see on the web. The two types are image fonts and web fonts.
Fonts inside images are pretty straight forward. When an image is created using a program (Photoshop or Picmonkey) and a font is incorporated as part of the project, it is considered an image font. The font is then an actual element of the image. The image and font can be uploaded to websites, blogs, etc. Image fonts are also great for headers, logos and illustrations.
A web font is used mainly for text and headings without images on a website. Web fonts might also appear in sidebar headings and other places on websites. When web fonts are updated website admins are able to edit them as needed. The font displayed is controlled by rules created in the website’s theme files.
You may now ask, “How do you tell the difference between a web font and an image of a font?”
There is a simple way to tell the difference. If you try to highlight an image font, to copy and paste, it won’t happen. Image fonts aren’t highlight-able, web fonts are.
If you happen across an image font that you’d like to incorporate in a photo, it might be a bit difficult to verify the name of that font. You can always ask the admin of the website for their help. You can also use websites like Whatfont.com to upload the image font. The website will then recognize the font type, or something similar, for you. With a web font, it’s easy to figure out a 100% match.
It’s important to incorporate graphic design fonts in your website and business marketing. Imagery is becoming the way of the world. Without image fonts and web fonts to catch our attention, logos go unnoticed.
Having a visually pleasing website design is important. If your business doesn’t have a beautifully created website, complete with image and web fonts, you might want to consider having one built. Here are five steps to help your business get ready to join the visual revolution online:
Brainstorm Ways to Communicate Through Imagery:
According to marketingland.com, “What is your business trying to say via its social media presence? What actions do you want potential and current customers to take?
If you’re a plumber, you’re likely interested in using social media to drive referrals when someone is building a home or needs a repair. You might also want to remind customers about plumbing-related issues and worthwhile check-ups to build loyalty and drive future business.
Alternatively, if you’re a dentist, you likely want to become a resource for good dental hygiene information for your patients and promote treatments that bring in extra income.”
It’s important to use imagery to achieve your business objectives. You could post pictures of common problems you run into on the job and pictures of the product you sell. You could also have a graphic designer create a coupon for customers to use next time they want to purchase your products. Coupons are a great way to gain traffic on your website.
For more tips on visual resolution for your business, visit back with us soon. You can also take a look at our online portfolio at any time. We keep our current projects online for you to see. If you have any questions for our graphic designers or web designers, feel free to contact us. We are here to help your Raleigh business get on the right virtual track!
