Statistics and Why They’re Beneficial

 Video Production Raleigh NC:  Statistics and Why They’re Beneficial

Welcome back! TigerHive Creative Group, video production in Raleigh NC, is back with a few final video marketing statistics and an explanation of why they’re beneficial! So, without further introduction, here’s the final few statistics!

Statistics | Video Production Raleigh NC

  • Using the word ‘video’ in email subject lines boosts open rates 19%, click-through rates by 65%, and reduces unsubscribes by 26%

Video has become such a powerful communication. The word video alone in an email subject line can have a positive impact on how many times it’s opened. With an increasing number of communications demanding viewers’s time and attention on any given day, video’s reputation as an efficient way to communicate important information succinctly inspires more viewers to rank emails that contain video over those that do not.

  • B2B and B2C marketers worldwide name video as a top 3 most effective social media marketing tactic

Video has fast become the preferred content type for sharing information via social media. From short form video for creative pieces on the more visual social channels to video featuring professional content to enhance a brand or an individual’s presence on LinkedIn, video content is dominating, when it comes to social media.

  • 33% of tablet owners watch one hour of video per day on their device

As mobile devices become the primary electronic devices for more and more people, they are quickly becoming key when viewing video content. So much so, mobile video engagement is predicted as one of the top social video trends that will continue to grow, well into 2015.

  • 72.1 million smartphone users watched video on their devices at least monthly in 2013, and this is projected to rise to 86.8 million in 2014

In addition to video’s popularity among tablet owners, smartphone users also rely heavily on video as a preferred communication method and also as a tool to inform their purchasing decisions. In fact, 69% of smartphone users surveyed said videos are perfect for smartphone viewing as they offer a quick overview of a product.

Video production in Raleigh NC is becoming more and more popular, and more and more beneficial for businesses to take advantage of!

We hope you’ve enjoyed reading the past few blogs, with explanations on how/why video marketing can immensely help your business’s marketing efforts! For more info, be sure to contact TigerHive Creative Group!

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