More Common Graphic Design Terms

We are back with more terms to help you understand more lingo when working with your Raleigh graphic design team!

Raleigh Graphic Design Terms to Know!

• Branding – The process involved in creating a unique name and image for a product in the consumer mind, mainly through advertising campaigns with a consistent theme.
• Border – The decorative design or edge of a surface, line, or area that forms its outer boundary.
• Body Type – The typeface used in the main text of a printed matter.
• Bleed – When a graphic object extends through another in an unwanted manner. It is then trimmed so there is no chance for a white line on the edges.
• Bitmap – A series of bits that forms a structure representing a graphic image. The color of each pixel is individually defined.
• Bezier Curve – A parametric curve that represents a vector path in computer graphics. They are frequently drawn using a pen tool and by placing anchor points which can be controlled to form shapes or lines.
• Bevel – A tool in design software for drawing angles or modifying the surface of your work to a certain inclination.
• Baseline – An imaginary line upon which letters sit and descenders extend below the baseline.
• Bar – The horizontal or vertical line drawn through a grapheme (unit of writing, such as a letter). Sometimes added to distinguish one grapheme from another.
• Bad Break – Refers to widows or orphans in text copy; any break that causes awkward reading.
• Crop – A tool that removes portions of an image. It is usually used in digital photography.
• Copy – Copy refers to editorial text supplied for incorporation into a design or website.
• Contrast – The difference in color found between the light and dark parts of an image.
• Complementary Colors – The colors that are opposite of each other when viewed on the color wheel.
• Comp (Comprehensive) – Comps are made to see what the initial design project will look like before it’s printed, showing the layout of the text and illustrations.
• Color Palette – A set of colors that make up the total range of colors used in graphic computers.
• CMYK – Stands for Cyan, Magenta, Yellow, Black; this color model (also called process color, four color) is a subtractive color model used in color printing.
• Cloning Pixels – A function that allows you to replicate pixels from one place to another.
• Clipping Path – A tool or shape that’s used to cut out an image.
• Canvas Size – Allows you to change the complete size of the document without adjusting the contents of the document.

We will have more terms featured in our next blog post. Hope to see you back, soon!

TigerHive Creative Group | Raleigh Graphic Design

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Our talented team is dedicated to realizing the vision you have for your business and offers the highest quality graphic design within your budget.