Marketing Video Email Tips
Raleigh NC Video Production Tips for Video Emails
According to our Raleigh NC video production team, there are many different ways you can use video email marketing to your advantage, as a business owner. In fact, they’ll help your business so much, that in recent months, the following statistics have be researched and proven:
Web Video Marketing Council, ReelSEO and Flimp Media Marketers report an increase amongst marketers using video in their email marketing campaigns. While most survey respondents already use video as part of their website marketing content for YouTube marketing, even more say that they’re now using it specifically for video email marketing or monthly newsletter emails.
Marketers that include a marketing or explainer video in an email have a click-through rate that’s increased by 200% to 300%.
Below, you’ll find a few tips TigerHive Creative Group, video production in Raleigh, hopes will help you during your video email marketing campaign:
Use both web and mobile video formats. You don’t know whether or not the receiver of your email will be opening it on a desktop, smart phone, or tablet. Be sure your video supports both formats. Make sure your video has the ability to playback on handheld devices that support Flash and HTML5 formats.
Link your video to an image. Visual prompts are great for getting your customers’s attention, once they open the email and see there is a video to play. Use a large play button or something else creative and eye-catching! That way, when they click on the button, they’ll be automatically sent to the video.
Creating a text link in your video email is great for enticing viewers to watch the video. Yes, we mentioned above that viewers are attracted to an image when viewing videos, but they’re also attracted to a text link, as well. Mix it up, see what works best for you!
Use the subject line to your advantage. Using the word video in the subject line of your marketing video email can increase your chances of it being opened by triple!
To find out which type of marketing video emails are the most popular, visit back with our Raleigh NC video production company, soon! As always, feel free to contact us with any video marketing questions you may have!