10 Powerful Video Marketing Statistics and What They Mean to You
10 Raleigh Video Production Statistics
The popularity of Raleigh video production and video marketing content continues to grow. Now, it’s more important than ever to consider incorporating an appealing video marketing strategy to take advantage of the power of the video phenomenon.
In a recent report, Video Statistics: The Marketer’s Summary 2014, Invodo highlights video marketing trends around the growth of video for mobile and social media, as well as the impact that video continues to have on search engine results and on more traditional marketing methods like email marketing.
Here’s a look at ten Raleigh video production and marketing statistics from Invodo’s report that are most compelling, why these data points are important to marketers, as well as a few resources to help develop a video marketing strategy for your brand.
Statistics | Raleigh Video Production
- 74% of all internet traffic in 2017 will be video directed.
Video is projected to account for approximately three quarters of all internet traffic in just a few short years. Wow! Though that may be hard to believe, it’s true. According to Invodo, “It’s crucial for marketers to flesh out their video content strategies early on. This means identifying the types of video content that are essential to a diverse strategy, then building the right creative team to execute on those plans.”
- 52% of marketing professionals worldwide name video as the type of content with the best ROI.
Marketers are placing extra weight on the importance of video in shaping the ROI of their content marketing efforts. With the help of video analytics, businesses can see that their content was viewed, how much of their content was viewed, in what order, from what geographic location and much more. This insight can then be used to measure the success of the content and improve strategy, in the future.
For a further look at our Raleigh video production statistics for video marketing, be sure to visit back with us soon! We are dedicated to helping you learn and understand all the benefits of video marketing and how it can positively affect your business!
For more information on getting started with your marketing videos, feel free to contact our Raleigh video production company, TigerHive Creative Group!