Mistakes to Avoid During Corporate Video Production

Raleigh Video Production: Avoid these mistakes when making a video for your business!

Producing a company video is a marketing must for 2014. Videos are engaging and they target your audience. It’s a great way to get your message across while incorporating your brand and making your business appealing to consumers. Though Raleigh video production is a must, it’s not always a hit.  When incorporating a video on your website it needs to be captivating and inspiring. There are a few common mistakes that many people make when producing a video for advertising.

Our Raleigh video production team has compiled a list of those mistakes so that you can avoid them!

Don’t overlook the importance of a script. The story of your video is the most important part of the entire production. Though it might seem impossible to tell a story in a minute or two, it can be done.

Use attention grabbing beginnings in an entertaining manner. Develop a script that helps portray your company’s motto, mission or what it stands for. Don’t use buzzwords that don’t work well with your business brand.

It’s important to understand that writing the script entirely on your own might be a bad idea. It’s a good idea to get help from an outside video production company. Do draft an outline of what you’d like your story to include, but let the professionals finalize what needs to be said throughout the video.

Information overload will drive your viewers away. Information is only effective when it’s in an easily digestible form. Cramming tons of info about your company and it’s products will run your visitors off with an overly stimulated brain.

According to blog.visual-ly.com, “A calculated rundown of your company’s history won’t get people hooked. What will do that, is a story about the product or idea you’re presenting.” Stick with what’s relevant to the core of the story you’d like to be told. Don’t overdo it.

In our next post, we will continue talking about mistakes that need to be avoided during video production.

If you are considering incorporating a video into your current marketing plan or including one on your website, feel free to contact our Raleigh video production team at TigerHive Creative Group!