Video Marketing Works! Part 2
Welcome back! In our last blog post we began talking about how effective video marketing is for businesses! Not only is it user friendly and fun, it’s also engaging and exciting for all users, regardless of their age!
Video marketing is storming the nation and it’s only getting bigger by the year. In fact, 1 billion unique users engage in videos on YouTube each year! Can you imagine the amount of engagement you’d get by posting a marketing video on this platform, alone?!
Video is a great way to get the point across in a way that’s expressive and humorous. It’s also great for doing this quickly. Getting a user’s attention in the first eight seconds is key when calling them to action or offering information about a product or service. Doing this with video is the best way!
Marketing videos create a connection and induce feeling with viewers. Sometimes, words aren’t able to do this. According to Invodo, sixty-five percent of viewers watch more than three-fourths of a given video. According to Static Brain, only 4% of web page views hold readers for 10 minutes or more. That means the readers are getting bored with text. They’d rather watch an entire informational video, no matter its length, than read the information.
70 percent, or more, of marketing professionals report that video converts better than any other marketing medium. GetResponse did a study that suggests that adding video to an email campaign can increase the click-through rates by up to 96 percent.
Compelling videos are the key to luring an audience to buy a product or service. It’s not because the video is brainwashing them into believing the message, it’s because a video helps audiences learn more, in a shorter amount of time. They’re able to engage in the info thanks to interesting, eye-catching visuals.
In addition, videos are more likely to be shared on social media, as well. Viewers who like your video will more likely tell someone else about it whether via social media or word of mouth. Text marketing doesn’t offer this, as it’s less interesting to share a written story or advertisement.
You’re able to upload marketing videos on various platforms. The following are some of the most popular:
- Your website
Using these will help you get your message out to a wide variety of consumers in various locations. You’ll also be able to call potential consumers to action far more successfully than a brochure or infographic would.
With the right tools, video marketing can be extremely successful for your business. If you’re interested in learning more, visit back with our next blog post!
Are you considering using marketing videos to help grow your business to a more successful, profitable level? If so, contact us, today! TigerHive Creative Group specializes in creating effective video marketing for those that need a change to their marketing plan.
Our talented team is dedicated to realizing the vision you have for your video and delivering the highest quality Raleigh video production within your budget. Contact TigerHive Creative Group, to get started with your personalized, results-driven video solutions for your business.
Visit other blog posts in this series, below:
Video Marketing Works! Part 1
Video Marketing Works! Part 2
Video Marketing Works! Part 3