Video Marketing For Your Business

Have you been thinking of adding video marketing to your current marketing strategy? If so, now’s a great time to do so. In early 2013 videos started climbing the popularity chain and now, in 2015, are the most popular past time for those that spend time on a computer, laptop, smartphone or tablet.

Incorporating videos into your marketing strategy can only help your business by gaining more viewers on your website and followers on social media. It can also get more people to view your email newsletters!

The benefits of video marketing are endless and below, you’ll find a few statistics that solidify this fact!

Video Marketing Statistics and Facts | Raleigh Video Production

According to

  • 74% of all internet traffic in 2017 will be video
  • “It is crucial for marketers to start creating and incorporating video as part of their content strategies.”
  • 52% of marketing professionals worldwide name video as the type of content with best ROI
  • “Marketers can learn about views, how much content was viewed, in what order and their geographical locations.”
  • 65% of video viewers watch more than 3/4 of a video
  • “Video is the preferred communication style for customers. Start converting text-based information into video-based.”
  • Videos appear to be more prominent as they contain an eye-catching thumbnail image encouraging more clicks
  • “Eye-mapping study of SEO video results shows that consumers tend to pay more attention to video listings.”
  • 93% of marketers use video for online marketing, sales or communication
  • “Video content is very diverse and can be used in multiple ways. They can be embedded on websites, shared in email campaigns, used to communicate internally, train sales team and used for customers and more.”
  • Using the word “Video” in an email subject line boosts open rates 19%, click-through rates by 65% and reduces unsubscribes by 26%
  • “Video is a such a powerful communication medium that simply using it in an email subject line gains more positive results.”
  • B2B and B2C marketers all over the world say video is the top 3 most effective social media marketing tactic
  • “Video content is king when it comes to social media.”
  • 69% of smartphone users say videos are a perfect solution for smartphone viewing as it offers a quick way for consumers to grasp an overview of a product
  • “Smartphone users have said they rely on video’s from brands to make their purchasing decisions.”

Are you considering adding video marketing to your strategy? If so, you’re ready to talk with our Raleigh video production team! TigerHive Creative Group specializes in creating effective video marketing for those that need a change to their marketing plan. Our talented team is dedicated to realizing the vision you have for your video and delivering the highest quality video production within your budget. Contact TigerHive Creative Group, to get started with your personalized, results-driven video solutions for your business.


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