The Elements of Web Design

Web design uses many of the same key visual elements as other types of designs. There are key components that work together to make a website. The elements of Raleigh web design include:

Layout: The way that graphics, ads and text are arranged is considered the layout. The purpose of a layout is to be sure that the viewer can find the information they need at a moment’s glance. The layout includes maintaining the balance, consistency, and veracity of the design.

Color: The choice of colors depends on our client’s purpose and trade; whether the web design is simple black-and-white or multi-colored TigerHive Creative Group strives to convey the character of the person, brand of an organization, or business we are designing for.

Graphics: Graphics include logos, photos, clipart or icons. Any type of graphic is used to visually enhance the web design. For user friendliness, these need to be placed appropriately, working with the color and content of the web page, while not making it too congested or slow to load.

Fonts: The use of various fonts will improve a website design. Most web browsers can only read a select number of fonts. Our web designers work within those fonts to find the perfect one for your website.

Content: Content and design actually work together. They augment the message of the site through visuals and text. Written content expresses the messages you want to extend to the viewer. It could be about a product you sell, a summary of your company’s beliefs, or anything relevant to your business.

In addition to the basic components of web design, a website must also always consider the end user. Ease of use can be accomplished by paying attention to the following factors:

Navigation: Site architecture, menus and other navigation tools in the web design must be created with conscious thought as to how users browse and search. The goal is to help the user to move around the site with ease efficiently finding the information they require.

Multimedia: Relevant video and audio in the design can help users to grasp the information developing understanding in an easy and quick manner. This can encourage visitors to spend more time on the webpage.

Compatibility: Design the webpage to perform equally well on different browsers and operating systems to increase its viewing.

Technology: Advancements in technology give designers the freedom to add movement and innovation allowing for web design that is always fresh, dynamic and professional.

Interactive: Increase active user participation and involvement by adding comment boxes and opinion polls within the design. Convert users from visitors to clients with email forms and newsletter sign-ups.

The Raleigh web design professionals at TigerHive Creative Group create excellent User Interface (UI) Design for an enjoyable web experience. We use critical planning and analysis for the design and pay close attention to individual client specifications. If you’re interested in talking with us about designing a website for your Raleigh business, contact us today!

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