Marketing Trends and Statistics

Raleigh video production and other ways to market your business, aside from tired old traditional ways, is becoming more and more popular. It’s also more beneficial for businesses to take advantage of! The statistics don’t lie! Below, you’ll find several marketing statistics that should change your mind about the new ways of getting the word out on your business!

Marketing Statistics | Raleigh NC Video Production

• 16% of marketers plan to increase efforts on Pinterest this year. (Forbes)
• 62% of marketers use video in their content marketing. (NewsCred)
• 67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. (Forbes)
•  71% of companies planned to increase their digital marketing budgets this year, by an average of 27%. (Econsultancy)
• 72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. (NewsCred)
• Articles with images get 94% more views than those without. (NewsCred)
• As one would suspect, Facebook is the most popular method for sharing interesting content. Surprisingly though, the fifth-most popular sharing method is offline (print) shares. (Heidi Cohen)
• Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. (Social Fresh)
• Internet advertising will make up 25% of the entire ad market in 2015. (Social Fresh)
• Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. (NewsCred)
• Pinterest grabs 41% of the ecommerce traffic compared to Facebook’s 37%. Food is the top category of content on Pinterest with 57% of its user base sharing food-related content. (Rocket Post)
• Posts with videos attract three times as many inbound links as plain text posts. (NewsCred)
• The use of video content for marketing increased 73% this year; use of infographics grew 51%. (Digital Marketing Philippines)
• Two-thirds of firms plan to increase spending on video marketing in the coming year. (Heidi Cohen)
• Videos on landing pages increase conversions by 86%. (Social Fresh)

If you are ready to take advantage of all that video marketing  has to offer, be sure to contact us. We guarantee to boost your sales and grow your business to new levels! Our professional Raleigh NC video production team specializes in creating effective video marketing for those that need a change to their marketing plan.

Our talented team is dedicated to realizing the vision you have for your video and delivering the highest quality video production within your budget. Contact TigerHive Creative Group, to get started with your personalized, results-driven video solutions for your business.