Choosing the Style and Background for Your Marketing Video

Video Production Raleigh NC: Don’t Make Mistakes; Follow Our Tips!

Video production in Raleigh NC can be tricky when filming and editing on your own. That’s why TigerHive Creative Group is back with more tips to achieve the best lighting possible when filming your marketing video. To take a look back at our previous post, visit here.

Today, our Raleigh video production team is going to discuss the importance of style and backgrounds. It’s essential to determine what will work for your particular video, before you start filming. If your video consists of an interview, be sure to keep direct light away from the subject’s face. Make sure that you get as much depth as possible. It’s also a good idea to try and conduct the video production outdoors, so that the lighting doesn’t overshadow your subject.

In addition, try to find a background wall with the company’s logo behind the subject to reinforce your message. When using the logo as a background image, don’t allow the subject to be too close to it. It’s better to keep the logo as far away as possible, while still in sight, so that it’s not distracting and doesn’t become the focal point.

Also consider the type of environment that will best represent the goal or message of your video. Make sure that the background and subject complement each other and look as natural as possible.

Video Production Raleigh NC | Eliminate Movement

Avoid having your subject sit in a chair that moves in any way. No wheels, rockers, or gliders. The movement will distract the viewer and also might cause extra noise that gets picked up on the video. Instead, choose a chair that will naturally force the subject to sit up straight and place both feet on the floor. This will ensure a good posture and will look professional.

TigerHive Creative Group, video production in Raleigh NC, hopes that the tips we’ve given you over the course of these few posts help you to make a professional marketing video that will help grow your business. If you’re worried, even after reading through these tips, about making your own video, feel free to contact our professional video production team at TigerHive Creative Group with any questions you might have. We can go over all the ins and outs of working with a production team as well as outline the type of video you’d like to achieve.

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