Benefits of Testimonial Videos

Video Production Raleigh: Benefits of Testimonial Videos

Welcome back! In our last post, our video production in Raleigh began talking about a powerful marketing tool known as testimonial videos. Many business owners never think of using a video to market their business, much less a testimonial video. Videos are the new-age way of growing a successful business. It’s important to take advantage of all they have to offer. Be sure to take a look back at our previous post, to read a little further about the beginning of our testimonial video discussion.

Testimonial videos are great for business owners that want to reach outside the box in an effort to gain new customers. Marketing videos in general are especially important in today’s market because the average person spends a great deal of time watching videos online. Why not consider a testimonial video that customers can watch and share online!?

Below, our team has put together a list of all the benefits that testimonial videos have to offer.

Video Production Raleigh | Benefits of Testimonial Videos

• Additional marketing for your business
• Boosts your credibility
• Makes your business more memorable
• Raises your level of customer service

By employing client testimonials, you are giving your customers a voice. That voice will represent the voice of your business. When a customer explains via video why your business is able to fulfill their needs, it helps new customers become confident in their choice to use your business, instead of choosing another. New customers will also be able to better understand the value of your product or service.

According to Frank Schwartz, Marketing guru, “The most effective customer testimonials do more than restate text about your business. They make people feel. When you combine the perfect amount of product information with emotional appeal, you have a video that is worth its weight in gold.”